Soul Jazz Records

Re-cap

• Background + Formation
• Place in industry > how they compare to the 'big 4'
• Audiences
• Distribution Models
• Production
• Consumption habits of audiences
• Concerns of the label regarding the latest issues in the Music Industry e.g piracy and file sharing + how they have adapted to deal with the 'online age'

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Soul Jazz Records
1. What kind of Music does Soul Jazz Records produce?

• reggae
  
• punk
  
• dance
  
• latin
  
• japanese noise
  
• mix house
  
• future dub

• Diverse
  
• they deal with non main stream and non commercial artists
• = several niche audiences (underground)
  

2. What strategies so Soul jazz Records use to promote and distribute their music?

Merchandise ---> Fashion (clothing + accessories)

Advertising ---> "Free gigs" = Active artist
---> Vinyls + Cd's = widens the audience
(vinyls are given priority and are seen as fashionable/retro-e.g home page uses album art work including vinyl covers)

Radio Station ---> Form of Radio though internet
=potential wider audience + wide broadcast range (global)

3. Audience

• Separate audience for each sub-genre
• exclusive + niche
  
• presented as 'cool' with specific identity

4. Relationship between Soul Jazz Records and Music Industry

• Independent(not relying on the Music Industry
• Own brand identity
• More respect/ harder to file share
• Communication between Soul Jazz Records + Audience

NOT IN COMPETITION WITH THE BIG 4