Production:
- Advance in technology
- User-based production
- no reliance on record company
- musical expertise not needed e.g garageband + logic
- loop based software. Evident in manufactured pop artists
- cost no longer an issue-prosumer software (pro-consumer)
Distribution:
- Internet = primary medium, use of web 2.0
- can be 'free'
- Making physical formats obsolete (tapes, CDs) will be fazed out
- industry forced to think of new ways of marketing, in keeping with interactive nature of distributors
Consumption:
- follows trend of using new media technologies e.g youtube
- linked to image more explicitly through visual media e.g MTV/Base
The Big 4
- Sony
- Warner Brother
- Universal
- EMI
Stafford: "The Music industry can be defined as the organisation of the various activities associated with performing and recording music and distributing access to those performances around the world. Because the basis of music production is accessible to everyone with a modicum of talent, the industry is both more 'open' than filmmaking and less easily 'controllable' than traditional broadcast television. This has led to a longstanding institutional difference between small and 'independent' music organisations and a large corporate mainstream".
Music Industry and tech
- Development of Music Industry id linked to the development of techology
Vertical Integration
the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity in order to increase that companies or entities power in the market place. e.g Apple> iTunes, iPod, iMac, iMovie
- this blurs the lines between P, D, C
Synergy
This is two companies working together to create a product that benefits both of the companies e.g Apple and 02 to create the iPhone
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