my chosen artist.

Jay-Z

• AKA Shawn Corey Carter
  
• born December 4, 1969 
  
• He is the former CEO of Def Jam Recordings and Roc-A-Fella Records.
  
• He co-owns The 40/40 Club and the New Jersey Nets

jay has sold over 26 million units in the United States. His critically acclaimed album, The Blueprint, was written in only two days. After announcing his retirement from recording music in 2003, he returned in late 2006 with the album Kingdom Come, which sold 680,000 copies in its first week, Jay-Z's highest-selling album in a one-week period. MTV named him number one on their list of the greatest MCs of all time. The New York Times announced in April of 2008 that Jay-Z is on the verge of a partnership with Live Nation for $150 million — among the most expensive contracts ever awarded to a musician. Carter married Beyoncé Knowles on April 4, 2008.

Genre: hip-hop/rap

Target audience: mainly boys but some girls ranging form 11-20,and from lower-working class backgrounds, who enjoy hip-hop, however his name was chanted by "glastonbury" fans typically more "indie" at the 08 glastonbury festival.

Marketing: Jay was signed by Russell Simmons (brother of Run DMC's REV RUN) founder of Run DMC, to "Def jam records" and was later made CEO, he then went through the same journey with "Roc-A-fella records" which means "to roc a fella" and also "roc" meaning diamond. Jay is now partnering with "Live Nation" calling his half "Roc Nation" however under contract has to finish his final album first. 

"Roc Nation" will be a record label, talent/management agency, and music publishing company.

Where is his music sold: Jay's albums are sold in almost if not all, music and record shops, and iTunes for download.

Image: baggy clothing for casual, suits for smart. (roc-A-wear is his own clothing line)